| Remember the first time you jumped off the high | | | | critical because it is important to sort your target |
| dive? Do you remember how you felt when you | | | | market into categories in order to buy appropriate |
| were climbing up stairs and walking out to the edge | | | | quality for each category you establish. An example |
| of the board? Do you remember how excited you | | | | of categories might be: 1) loyal customers, 2) new |
| were when you got up the nerve to actually jump | | | | customers, and 3) customers who spend thousands |
| feet first into the water? Well, you can experience | | | | of dollars. This is only one system for stratifying your |
| that same surge of excitement when you jump into | | | | claimants in some target marketing groups. The |
| using promotional pens to market your business, | | | | important thing is that you use this information to |
| products and/or services. | | | | match or align a different quality level to each |
| You may be wondering if promotional pens are the | | | | category. |
| right choice for giveaway items. Have no fear, pens | | | | This categorization or stratification sets the stage for |
| are so versatile that they can be used to attract | | | | aligning your budget to each category. You may |
| new customers or clients, to motivate and encourage | | | | decide it is important to pay more money for a |
| "old" customers or clients to continue to do business | | | | higher quality promotional pen for those clients who |
| with you and they are a great way to say thank you | | | | have spent thousands of dollars with your business. |
| to those loyal customers who have been with you | | | | You may also decide your business needs to build its |
| over the years. | | | | customer base so, you decide to put enough money |
| Giving away promotional pens is one of the most | | | | to buy higher-quality promotional pens for new |
| popular and flexible strategies any business owner | | | | customers. |
| can use to increase name recognition or brand | | | | Now that you have your target marketing categories |
| recognition. As a business owner, it is important that | | | | developed, it is a good idea to think about the |
| your business name become a household word. In | | | | individual needs, wants and styles of people. It is a |
| order to ensure that happening, it is necessary to | | | | fact that people have their favorite pens. Some |
| build strategies that promote people having your | | | | people will only use a pen that has a certain weight |
| name and logo pop into their consciousness on a | | | | to it, a certain girth and a certain type of width to it. |
| regular basis. | | | | Knowing this should mean that while you are selecting |
| Taking the plunge and using pens as your promotional | | | | pens of different levels of quality, you also make |
| marketing tool requires a little preparation and | | | | selections that will give your customers a choice. |
| thought. Some of the things that you need to think | | | | When someone is provided a choice of promotional |
| about are - who will receive your pens, what are the | | | | item they receive, it says to them that you |
| likes and dislikes of the people who will receive them | | | | understand individuality and you will care about |
| and how are you going to ensure that the pens you | | | | individuals as you do business with them. |
| distribute to your different target markets are the | | | | Last but not least, remember that the quality of |
| quality that you want for marketing your name and | | | | opinions you select will reflect on your business |
| logo. | | | | reputation. You cannot afford to hurt your reputation |
| Determining who will receive your printed pens is | | | | by giving no way low quality cheap pens. |