| The tape measure novelty pen is an innovative idea. | | | | offer services related to home handyman supplies, |
| It combines whimsy with convenience and practicality. | | | | interior decorators or the building industry? Perhaps |
| It's definitely not your regular office pen. Just twist | | | | you have a sewing or craft related business. Novelty |
| the top and you have a functional pen with a | | | | tape measure promotional pens are great giveaways |
| retractable tip. But as well as being a sturdy ballpoint | | | | on their own, together with a purchase or as prizes. |
| pen, there's a surprise in store. This pen also does | | | | Quilters and scrapbookers will find this a handy and |
| double duty as a tape measure. The 1 metre long | | | | practical tool. Scrapbooking is one of the world's |
| tape measure is neatly tucked away inside. | | | | fastest growing crafts and a powerful buying force. |
| The tape measure pen comes in your choice of | | | | Like quilters and other crafts people, scrapbookers |
| orange, red, blue or green. It has a handy clip to | | | | often have a very strong and active network. They |
| secure the pen to your pocket, dress or apron as | | | | meet regularly and hold workshops and classes. |
| you work. Take it out of your pocket, twist the top | | | | These promotional pens are a great conversation |
| and you are ready to write. You can also clip it to | | | | starter, and where better to start a conversation |
| the fabric, paper or card you are working with, so it's | | | | than in a group of like minded people. If one of the |
| within easy reach when you need it. | | | | group has your tape measure pen, it is sure to be |
| The tape measure pen is more than a novelty. This | | | | shown around. When someone pulls out the |
| pen has the wow factor! Because it is so different to | | | | promotional pen and shows it off, fellow quilters and |
| a regular pen, with the surprise element of a working | | | | scrapbookers will no doubt ask "Where did you get |
| tape measure, it can be an effective way to get | | | | that?" And of course, as it is passed around for |
| people to notice your product or service. Businesses | | | | everyone to admire and try out, each person who |
| with marketing savvy are always looking for | | | | sees or uses the pen will see your brand name, logo |
| strategies to make them stand out from the crowd. | | | | or message. This is a powerful marketing opportunity, |
| In the information age with new information coming | | | | and all for the cost of an inexpensive promotional |
| from every direction and through different media, | | | | pen. It won't only be your business name that is |
| people are often overwhelmed by a deluge of | | | | discussed. The conversation is sure to turn to word |
| advertising. The tape measure pen is a novel and | | | | of mouth recommendations about your business, |
| unexpected way to break through the "noise" and | | | | services and products. Tape measure pens are more |
| get your message across to your target client group. | | | | than a novelty. They are a fun, but effective |
| Are tape measures something which is associated | | | | marketing tool. |
| with your type of business? Do you sell products or | | | | |