| Seminars are held for various reasons. Most are held | | | | However, promotional pens can also be useful in |
| in order to establish teamwork, share knowledge, and | | | | college and university seminars as well as those held |
| to resolve mutual problems. Seminars may also be | | | | for business purposes. It is just as important for |
| utilised for increasing visibility in a community and | | | | students to have a sense of shared learning |
| establishing a reputation of expertise in a given field. | | | | experiences and teamwork as it is for company |
| In addition, businesses may use seminars to generate | | | | employees receiving training through seminars. Note |
| new referrals and leads. In all cases, the main idea is | | | | taking binders and pens customised with the |
| to make each attendee feel like an important | | | | instructor's contact information can be distributed to |
| contributing team member. | | | | students attending seminars. Specially personalised |
| Giving each attendee business gifts can be very | | | | pens may be awarded to the student who asked |
| helpful in establishing this feeling of importance. The | | | | the most questions, or who contributed the most |
| promotional products need not be expensive, but | | | | relevant information on the topic. Moreover, the |
| should encourage the attendees' participation. The | | | | promotional pens can be customised with the school |
| promotional items should help the seminar attendees | | | | mascot or personalised with the student's name to |
| to retain a sense of teamwork and the knowledge | | | | help create a sense of belonging to the group. |
| shared. For those businesses seeking to gain new | | | | Several promotional products could possibly serve the |
| leads and referrals, promotional pens are excellent | | | | general purpose of creating a sense of belonging to a |
| choices for giveaway gifts. | | | | team. For instance, customised apparel, such as |
| If the seminar attendees are already known then | | | | t-shirts or hats would work. However, if promotional |
| personalised pens and customised organisers could be | | | | items such as these are chosen, the seminar host will |
| distributed along with the other handouts. If the | | | | have to consider cost and individual tastes in colours, |
| seminar attendees are not specifically known | | | | sizes, and styles, as well as the attendees' gender. |
| beforehand then printed promotional pens with the | | | | Numerous business gifts could establish a sense of |
| company's contact information and logo, accompanied | | | | importance for the attendee. For instance, |
| by binders for note taking, will work well. These | | | | certificates of appreciation or wall plaques could |
| types of promotional gifts will encourage the | | | | accomplish this. The seminar host would again have |
| attendees to take notes, ask questions, and record | | | | to consider cost, and individual tastes, as well as the |
| their own ideas to share with others. | | | | individual's ability to display the items. A field |
| Moreover, the customised pens will serve as | | | | employee may not have the same nice office as the |
| substitute business cards. Long after the actual | | | | president of the company to display the certificate or |
| business cards have been discarded, the attendee will | | | | wall plaque. The idea is to make both people feel as |
| retain the imprinted promotional pen which has the | | | | important as anyone else attending the meeting. |
| company's contact information. Repetitive use of the | | | | Various promotional gifts may help to increase the |
| customised pen will cause the attendee to remember | | | | company's visibility in the community, by providing |
| the seminar and the business that hosted it. In | | | | contact or educational information. However, visibility |
| addition, there is a high probability that the | | | | decreases if the items are not circulated often or |
| promotional pen will be lent to other people, thus | | | | used daily. Moreover, the promotional item should be |
| increasing the company's visibility throughout the | | | | retainable for long time periods. Thus, promotional |
| community. | | | | pens make excellent giveaway gifts at seminars. |