| Chances are that when you think of executive | | | | business, it should carry your name or logo. At the |
| business gifts, printed pens are not the first thing | | | | same time, executive gifts should seem more like |
| that springs to mind. Most often when someone | | | | gifts than like advertising. There are several solutions |
| mentions printed pens, the pen that springs to mind | | | | to the conundrum. |
| is made of plastic and will probably leak the first time | | | | Choose a style of printed pens that allows for subtle |
| you put it in your pocket. The truth is though, that | | | | placement of your brand name or logo. One very |
| the difference between printed pens and executive | | | | popular line of printed pens from Quill features a |
| gifts is really not all that huge. | | | | slanted oval top that's the perfect spot for your |
| Both printed promotional pens and executive gifts | | | | corporate logo - subtle, discreet and different. Other |
| serve essentially the same purpose - to foster good | | | | options may include tone on tone printing or laser |
| will with your customers, and promote your business. | | | | engraving. |
| The biggest difference lies in your company's | | | | Instead of printing your name or logo on the pen |
| relationship with the gift's recipient. Executive gifts | | | | itself, have it printed on the presentation box, case |
| are meant to woo your very best customers - or | | | | or a gift tag. If you've chosen a distinctive pen, it will |
| those that you hope will become your very best | | | | speak for itself. Your clients will remember where |
| customers. They are the gifts that are reserved for | | | | they came from. |
| the top 20% of your mailing list, or as special thank | | | | Choose metal printed pens with coloured barrels and |
| you gifts for those promote your business. Would | | | | have them printed in a darker or lighter shade of the |
| you trust printed pens to deliver a marketing | | | | same colour as the metal. The effect will be subtle |
| message that could be worth millions to your | | | | and professional rather than tacky. |
| company? | | | | Don't print slogans or contact info on printed pens |
| Why not when the pen in question is sleek, stylish | | | | meant as executive gifts. The only printing on them |
| and comes complete with a lifetime guarantee and a | | | | should be your company name and perhaps the |
| name like Quill, Balmain or Parker? Beautiful pen sets | | | | name of the city. Anything more than that tips the |
| have always been a treasured gift for executives | | | | balance from gift to advertisement, and that's a |
| and businessmen. High quality metal printed pens and | | | | balance you don't want to tip with an executive gift. |
| pen sets are traditional gifts for many occasions, and | | | | Printed pens are more than just promotional items |
| carry a high perceived value when given as incentives | | | | and giveaways. When you choose high quality pens |
| or thank you gifts to your best customers. | | | | and subtle messages and branding, they can become |
| The question that many marketing directors struggle | | | | the ideal executive gift. |
| with when choosing printed promotional pens as | | | | For further information check out the leading online |
| executive gifts is the placement of the company | | | | promotional gift suppliers today! |
| branding. After all, if a pen is meant to promote your | | | | |