| When I was a child, my world was filled with colour, | | | | vibrant finishes - such as frosted, metallic, and |
| from flowery, printed dresses to brightly-hued toys | | | | translucent - that may make all the difference. In |
| and dolls. Manufacturers of children's products know | | | | addition, choosing a promotional pen with a unique, |
| that one of the secrets to success in their industry is | | | | textured barrel or colourful, comfy grip will go a long |
| colour. If merchandise isn't attractive, it is less likely | | | | way when it comes to getting your business noticed. |
| to sell. The same holds true for the world of | | | | Bright Idea No. 3: Go wild with colour by choosing |
| advertising and promotional items. | | | | pens that can be customised to your desired palette. |
| Clever colour combinations are an essential ingredient | | | | These promotional pens have anywhere from two to |
| to your company's advertising. Promotional pens and | | | | seven different components (e.g. pen cap, clip, barrel, |
| other promotional gifts are awash with colour these | | | | etc.) to mix and match with various shades for a |
| days and there's a promotional item to suit every | | | | really eye-catching look. |
| preference. Here are a few bright ideas to jumpstart | | | | Bright Idea No. 4: Finally, for a truly impressive |
| business. | | | | statement, go all out with full-colour promotional |
| Bright Idea No. 1: First, it's important to note that | | | | items. Full-colour personalised pens are especially |
| colourful marketing isn't just limited to what's on the | | | | unique because some styles have a 360-degree |
| outside. Next time you need to place an order for | | | | printing area. These can be printed with a photograph |
| printed pens, consider purchasing promotional | | | | or other vivid image around the entire circumference |
| highlighters or multi-function pens instead. Your | | | | of the barrel. Alternatively, choose from a wide array |
| customers and potential clients will be pleasantly | | | | of other full-colour promotional items including |
| surprised to receive an out-of-the-ordinary | | | | promotional fridge magnets, personalised coasters, |
| promotional gift that isn't the standard blue or black | | | | car air fresheners, and promotional highlighters. |
| ballpoint. | | | | When it comes to promoting your business, it's |
| Bright Idea No. 2: Sometimes the key to successful | | | | important to add a dash of pizazz. Brightly-coloured |
| marketing is in the details, so why not choose a | | | | promotional pens and other promotional items are |
| promotional pen with that little extra "something?" | | | | just the ticket to get your advertising campaign off |
| There are a variety of pens available with special, | | | | to a great start. |