| Simple elegance and sophistication are masterfully | | | | event. After the order is received, special occasions |
| displayed in and office by the presence of a fountain | | | | can be accommodated by engraving the recipient's |
| pen. The eyes of all that enter are drawn to the | | | | name and date onto the pen. |
| elegant design or colour of the pen and any special | | | | Colour is no obstacle to using fountain pens as |
| characteristics. If your logo or brand name was | | | | promotional products. The company colours can be |
| prominently displayed there for all to see, your | | | | used or a limited group of tints purchased to allow |
| message of refined professionalism is enhanced by | | | | some choices among the target audience. There may |
| using the stylish pens. Many people viewing pens of | | | | be a standard organisation colour scheme, but many |
| higher quality such as these grant the owner or the | | | | workers will desire to personalise their work |
| company a measure of respect for reviving an early | | | | décor with collared accents such as pens. In |
| version of the writing instrument. | | | | addition to colour, the pens may have ornate caps or |
| Pens are the backbone of the promotional industry | | | | clasps designed to grab the eye and gain admiration. |
| and come in too many styles, sizes, types and | | | | The brand name and logo of the organisation can be |
| designs to try and mention all of them in detail. Many | | | | put in complimentary colours that offset the standard |
| companies spend thousands on "throw away" pens | | | | scheme enough to provide great visibility. |
| that are designed to be lost or break after several | | | | Fountain pens allow for a variety of ink selections to |
| days to weeks. The company logo or message is | | | | further enhance the status of the pen owner. Inks |
| spread widely, but mostly is of a short duration. The | | | | may be in a pre-packed small container, or the more |
| audience targeting is random as well when using the | | | | traditional ink bottles. High quality ink is available and |
| most inexpensive items available in the pen market. A | | | | just using a high class pen such as this, can improve |
| fountain pen however, is not a temporary or | | | | the morale and productivity of an operation. All |
| expendable item in a home or office. | | | | employees will not start writing calligraphy laden |
| Using the customized fountain pen to reward your | | | | reports, but sloppy work may be reduced. |
| customers, employees and executives can send a | | | | These fancy pens are symbols of style and |
| message about the level of class your organisation | | | | professional acumen but don't have to cost a fortune |
| maintains. These pens are not usually mass produced | | | | to use as a promotional product for the company. |
| by the thousands as branded items, but are more | | | | There are many choices of pen quality and prices |
| likely in the hundreds and targeted at key people in | | | | vary significantly between the lowest and highest |
| the group. The initial order may only have a logo, | | | | qualities. |
| symbol, or message displayed for the company or | | | | |