| For a first time buyer, choosing promotional products | | | | Exhibitors know that promotional desk accessories, |
| to display your logo is not an easy task. There are | | | | like paper clip dispensers, promotional desk sets and |
| more than a few options out there and several | | | | business card cases will be used by recipients and |
| promotional product distributors offer hundreds of | | | | their logos will be seen by anyone who passes. One |
| thousands of imprintable items. In fact, going the | | | | of the most popular forms of office accessories are |
| custom route can ensure that almost anything can be | | | | promotional stress balls which come in a variety of |
| turned into a promotional product. But what about | | | | shapes and sizes, any one of which will get your logo |
| the typical buyer with a modest budget? If you've | | | | noticed. |
| got some (not a lot) of money and don't know what | | | | |
| to choose, this list is for you. Here are the top 10 | | | | 6. Calendars |
| most effective promotional products. | | | | Promotional calendars are among the most affordable |
| | | | | promotional products available because of their |
| 1. Promotional Apparel | | | | extremely low cost per impression. A study done by |
| Custom t-shirts and hats are by far the most popular | | | | PPAI indicated that 94% of business calendar |
| form of promotional products. Custom wearables | | | | recipients could recall the logo imprinted on their |
| account for one-third of all promotional product sales, | | | | calendar and 85% of individuals who received |
| according to a 2007 study done by the Promotional | | | | calendars in their homes did business with the |
| Products Association International (PPAI). Logo | | | | advertiser. |
| exposure is extremely high, as people tend to wear | | | | |
| promotional t-shirts at the gym and on the | | | | 7. Magnets |
| weekends. | | | | Promotional magnets are often chosen because of |
| | | | | their affordability and excellent logo exposure. |
| 2. Writing Instruments | | | | Available in a wide variety of shapes and sizes (the |
| At some point or another, people are going to need | | | | most popular being business card magnets), |
| a pen, so why not give them one with your logo? | | | | promotional magnets clearly display contact |
| Promotional writing instruments, such as promotional | | | | information and keep it readily accessible at all times. |
| pens, are well-liked because they're functional items | | | | |
| that recipients will actually use. Additionally, statistics | | | | 8. Computer/Electronic Accessories |
| show that during the lifespan of a promotional pen, it | | | | As technology advances further and becomes a |
| will have at least 8 owners, which equates a high logo | | | | bigger part of everyones lives, the need for |
| exposure. Promotional writing instruments are also | | | | computer related accessories increases. Promotional |
| excellent advertising giveaways because of their | | | | items such as custom USB flash drives, promotional |
| affordability, with some starting as low as $0.16. | | | | MP3 players, and other promotional electronics are |
| | | | | highly in demand as advertisers want to give |
| 3. BagsA study done by the Advertising Specialties | | | | promotional items that will be used and appreciated. |
| Institute (ASI), the largest media and marketing | | | | |
| organization serving the promotional products industry | | | | |
| revealed that promotional bags deliver the most | | | | 9. Sporting GoodsSporting events, both professional |
| impressions per month (1,038 on average). | | | | and amateur, are an excellent place to advertise and |
| Promotional bags are welcomed by recipients | | | | it's because of this well-known fact that promotional |
| because they are useful products. The most popular | | | | sporting good are extremely effective giveaways. |
| types include promotional tote bags, promotional | | | | Promotional stadium cushions work for football, |
| drawstring backpacks, and promotional computer | | | | soccer and baseball games. Gyms can advertise new |
| bags. | | | | membership specials by offering promotional duffel |
| | | | | bags as gifts with purchase. Promotional flyers, more |
| 4. DrinkwarePromotional mugs, custom water bottles | | | | commonly known as Frisbees are often chosen for |
| and promotional tumblers are always effective | | | | company picnics. |
| giveaways. A logo imprinted coffee mug will sit on an | | | | |
| office desk. A promotional travel mug will keep | | | | 10. Automotive Accessories |
| beverages hot and will showcase your branding for | | | | Promotional automotive accessories are chosen by |
| the world to see. Custom sports bottles are available | | | | more than just mechanics because everyone knows |
| for under $1 per piece making them an extremely | | | | that they will be used. Promotional ice scrapers come |
| popular giveaway for customers with low budgets. | | | | in handy during the cold winter months, and |
| | | | | everyone can appreciate receiving a promotional auto |
| 5. Desk AccessoriesDesk accessories for the office | | | | safety kit. Even promotional organizers will promote |
| are often purchased by companies to give to | | | | your logo, as users will value these practical items. |
| employees, but are also purchased for trade shows. | | | | |