| Though a promotional gift pen is a very tiny item, it | | | | brand as well as corporate image will appear on a |
| has 30 percent of the promotional and incentive | | | | pen. You must use the marking as well as design |
| market. Most people think choosing a pen is a simple | | | | options very creatively in order to make sure that |
| task, but with so many manufacturers/writing modes | | | | your pen is the one that is utilised by your targeted |
| importers/colours as well as styles, this task can be a | | | | audience on a regular basis. |
| bit of a mine field. Given below are some important | | | | Quality |
| rules that you should remember while choosing a | | | | It is important for you to make sure that your pen |
| perfect pen for yourself as well as the intended | | | | delivers the correct message about your business. |
| recipient of your message. | | | | For that, you must opt for a top quality pen that will |
| Target | | | | add weight to your message. If you think you will |
| While looking for a pen, think about your target- | | | | have to burst budgets for finding the top quality |
| whether you want to gift the pen to your chief | | | | pens, you might be thinking too much. This is |
| executive, marketer, customer or a shop floor. There | | | | because there are various global brands out in the |
| are 4 different writing styles of pens which include | | | | market from all price points. |
| fountain pen, gel pen, ball pen as well as roller pen. | | | | Right Supplier |
| You need to decide which type of pen you want to | | | | It is important for you to choose the correct supplier |
| avail only after keeping your recipient in mind. | | | | or manufacturer while looking for a pen. Make sure |
| Utility | | | | that your supplier has the correct certification in place |
| Utility factor is another factor that needs to be | | | | that includes environmental management systems, |
| considered. 'What is your pen going to be used for' is | | | | quality control management systems, health and |
| one question that you must ask yourself. Will your | | | | safety policies etc. |
| pen be used as a sales incentive, low cost advertising | | | | Colour |
| tool, corporate gift, an award or for some other | | | | Colour, too is an important thing that needs to be |
| purpose?Deciding the purpose of your pen will surely | | | | looked upon. First of all, you need to make up your |
| help in defining the budget and pen style. | | | | mind whether you are looking for a pen that |
| Marketing | | | | matches with your own corporate designs or are you |
| Selecting your marketing option is also a matter of | | | | looking to provide your customers and business |
| concern. What kind of message are you trying to get | | | | associates with something different and unique? |
| across? Is it an advertising message, corporate | | | | There are plethora of low cost mix and match |
| message or an incentive message? With the help of | | | | options out in the market and you can also mould to |
| various virtual tools available in the market you can | | | | colour match on large volumes. |
| easily see real life images of how your message, | | | | |