| Promotional pens are often used to convey a | | | | customer confusion, however it will be the least |
| corporate name and phone number. While this is all | | | | expensive option. The advantage to using a stripped |
| well and good it overlooking two important | | | | down version of your corporate logo is that they can |
| characteristics of a company marketing presence; | | | | usually be made to look quite close to the original, |
| namely the corporate logo and slogan. These two | | | | and customers will not be left wondering if they are |
| options appear every where else, be it in signage, | | | | thinking of the same company. The disadvantage |
| print advertising, and even television advertising; | | | | here is that designing a new logo can be expensive if |
| however rarely are they used on promotional pens. | | | | you have to outsource the job, and a small company |
| One reason that corporate logos are not seen often | | | | may not be able to afford the associated cost. |
| on promotional pens is that they are sometimes just | | | | Care must be taken if you decide to put a corporate |
| too darn intricate and do not translate well in to a | | | | logo or slogan on a promotional pen as this can lead |
| low resolution image often used on promotional pens. | | | | to an overcrowded pen that ends up looking too |
| There really is no work around for this, as it's better | | | | busy, and no potential customer will pay much |
| to not have a graphic than have a muddy barely | | | | attention to a busy unattractive pen. I definitely |
| recognizable one. There are however two possible | | | | would not suggest putting all 4 optional on a |
| alternatives to the standard corporate logo if yours is | | | | promotional pen (logo, slogan, name, and phone |
| inappropriate for printing on to a promotional pen; | | | | number) at the most choose three of the four, with |
| either the logo used on company letter head, or | | | | the name and phone number being mandatory then |
| creating a special stripped down version of the logo | | | | add a slogan or logo to flesh out the design. If you |
| just for printing on pens. | | | | have a really good slogan and no logo just go with |
| Both have their advantages and disadvantages. If | | | | the slogan and forget about designing a new graphic. |
| you already have a small logo designed for use on | | | | If your company sticks to the slogan and uses it |
| letter heads then this is probably the best option, the | | | | often it can become like a lettered logo and serve |
| disadvantage here is that it is likely not graphically | | | | the same purpose on a promotional pen. |
| related to your normal logo so it may cause some | | | | |