Wenzhou, China Writing Instrument Capital

  Wenzhou pens industry started in the earlyCo., Ltd. Wenzhou love invested 10 million yuan from
eighties, mainly in Wenzhou City, Development Zone,Switzerland, South Korea imported pens and die
Longwan District puzhou Street area of the village,equipment to enable enterprise technology
Lantau Tian two villages. After nearly two decadesdevelopment capability further. In recent years, the
of development, the city pens have been practicedindustry has invested nearly 470 million yuan of funds
on a cottage from the original family companyfor technical transformation, so that enterprises plant,
developed into the present and a group of large-scaleequipment replacement, is already quite close with
patterns of production and operation, and maintainedthe international advanced pencil industry distance. In
a good momentum of development. At present,new product development, Wenzhou Asia the
Wenzhou City has gathered more than 200 pens andsuccess of a nickel-copper-nickel alloy industry,
supporting businesses. In 2001 the whole industrywater-based trial, neutral pen head through technical
realized an industrial output value of 1.6 billion,appraisal, and put into mass production, changing the
accounting for one-third of the country, ranking firstsituation of China's past dependence on imports,
in the country, export delivery value of 8 billion,greatly reducing the cost of pens.
record profits and taxes 90 million yuan. Products are   (D) to develop a highly concentrated group of
watercolor pen, pencil, ball pens, fountain pens and sopens brand.
on up to four series of more than 100 varieties,    In recent years, Wenzhou City, pens industry
annual output reached 7.5 billion, of which 4.5 billionin Wenzhou City Writing Instrument Association's
watercolor pen, accounting for 90% of the pencil 330vigorous advocacy, the entire industry in the early
million, accounting for 30 %, ball-point pen 1.4 billion,implementation of brand strategy and quality of
accounting for 30%. Wenzhou pens pen products hascareer development plan. At present, more than 70
become the country's manufacturing base. Wenzhouregistered trademarks, patented, more than 50, more
pens industry after the completion of the primitivethan 10 companies through the iso9000 international
accumulation of capital, there has been anquality system certification, there are more than 10
extraordinary momentum of development. Andare preparing to declare, 25 Enterprise Product made
gradually formed a large scale of production, strongthe European Union ce certification, 22 companies
coordination and cooperation, technological innovationproducts through 'the United States astm.d4236
and fast, crystal sound card groups, marketing aproduct testing. Association of Collaborative Quality
wide area with five major advantages, won theand Technical Supervision and Inspection Wenzhou
domestic and foreign counterparts concern acrosshospital pens industry co-founded Quality Supervision
the country and the world market pen classes had anand Inspection Center, to make our city the overall
impact.level of pens industry be improved. Through the
   Advantage of these five characteristics:efforts of enterprises, the Wenzhou-loving pen
   (A) possess outstanding strength of the scale ofindustry has won the "Wenzhou Famous Brand",
industrial development"Wenzhou City, well-known trademark", "Zhejiang
     The relative concentration of enterprises inProvince Famous Brand", "Zhejiang Province";
Wenzhou City, pens, more than 200 pens and relatedWenzhou Tianjiao pen industry, won the "Wenzhou
supporting enterprises, about 80% of enterprises inFamous Brand Products": Wenzhou Global, Tien Feng,
the zone, Longwan District, puzhou street area.Wen-tai, Sheng Feng, Chang-Li, Watson, feeder and
Advantage of the relative concentration ofother enterprises won the Longwan District,
production, accelerated the pencil industry, so thatDevelopment Zone, brand-name title. China Writing
industry has expanded rapidly and have emerged aInstrument Association recently announced 14
group of powerful enterprises and a large number of"Chinese Pen King" enterprises in Wenzhou, hobbies,
leading a strong development momentum of theTianjiao, Universal, Wentai three other enterprises in
outstanding enterprises, such as Wenzhou, hobbies,the list, "Chinese famous brand pens industry" in
Tianjiao, Universal, Wen-tai, days Fung, ShengfengWenzhou, hobbies, Tianjiao, Universal, Wentai, Tin
and other enterprises, these enterprises both theFung, Shengfeng ranked them, which further
scale of production, or corporate culture are aheadillustrates the pencil company, Wenzhou City,
of schedule in building a modern enterprise withWenzhou municipal government to respond to the
integration has become the vanguard of Wenzhou"enterprise with, brand Societe Generale," by the
Pen Company. Pens industry in Wenzhou, hobbies,fruitful results, but also pens the industry in Wenzhou
Tianjiao, Universal, Wen-tai, Tin Fung, Sheng Feng,City, the brand strategy implementation a new
feeder, Evergreen and other pens enterprises havemilestone, in order to strive for famous brand in
entered China's largest export enterprises pen classChina, the world famous, well-known trademarks in
ranks, foreign trade export delivery value of accountChina has laid a good foundation.
for the enterprise value of over 90%. In particular,   (V) to build a marketing network extending in all
the text is Pen Industry Company the two-yeardirections.
growth rate is equal to twenty years, became rookie   Wenzhou pencil industry in the development of
of Wenzhou pens industry.production at the same time, has begun to build a
    (B) complete system for professionalmarketing network extending in all directions, more
collaboration and improvedthan 10 companies to obtain import and export rights,
    After years of development, Wenzhou City,there are more than 10 companies are reported in
pens have a pen to form a national leading classWenzhou pencil company's products over 50% of
manufacturing, pen parts, pen mold manufacturing,exports, more than 10 leading enterprises for more
packaging and printing pens, stationery production,than 90% of exports. Therefore, twice a year in
pen supporting system for specialty markets. In theGuangzhou China and China Stationery Fair Trade Fair
more than 200 pens and supporting enterprise,is a must attend a marketing event. There are
specializing in the production cartridge, pen point, penShanghai International Stationery Fair, Frankfurt,
inserted, pencil cases, copper sets, paint, packaging,Germany, International Stationery Fair, and the United
printing, stationery, pens, specialty market forStates, Brazil, Japan and other international stationery
accessory products business accounted for 10%. Penexhibition. In particular, successive Chinese Stationery
parts of Wenzhou City, Stone Co., Ltd., for example,Fair and the Shanghai International Stationery Fair,
the company's ability to write an annual output of 6exhibitors are all over 50, staff 100 people, located
billion, the domestic market share of 85%, and has80 to more than 100 booths. By exhibitors,
developed into the world's production line has acompanies received more than 50% of the
maximum production of fiber in written form theproduction orders, and gradually established a
largest production base, not only meet the demand inlong-term foreign relations of cooperation. With
this region, but also exported to more than 30China's entry wt0, Wenzhou pens industry to face
countries and regions at home and abroad.increasingly fierce competition in international markets,
   (C) emphasis on the technical transformation andalso paid great attention to open up the domestic
innovation investmentmarket. Wenzhou pens industry sales network has
    In recent years, Wenzhou City, pens industry,spread all over the country, in Yiwu, Wuhan,
rapid technological transformation and innovation, ofChengdu, Shandong, Shenyang, Guangdong and other
which 50% of the enterprises newly built orplaces has formed a distribution center. Wenzhou Pen
expanded a new plant, more than 60% ofhas won the national half of the market share.
enterprises upgrading and introduction of international   2002/10 from across the country brought
advanced equipment and production line. Growingtogether more than 300 pens giant pens Wenzhou
number of new products, continuously improve theCity in the National Assembly. The General Assembly
technological content of products, some companiesselected 16 Chinese pens King, Wenzhou, 6
develop new products that have been squeezed intocompanies listed.
the ranks of the world's advanced level. Pen Industry