| If you will create an advertising campaign, design one | | | | Glassware and Ceramics: |
| that includes promotional items and if you are | | | | Of course there are printed glasses and mugs. |
| wondering what item categories are mostly favoured | | | | Branded glassware has always been around, and for |
| by business owners, here are the ones that are on | | | | centuries it has been a trusted item by |
| top. | | | | entrepreneurs. In fact, the most memorable ones are |
| Apparel: | | | | drinking glass jelly jars and Coca Cola glasses. |
| The leader in industry sales (approximately 22.5%) is | | | | Coffee mugs are still one of the most popular gift |
| branded clothing. This includes sweatshirts, jackets, | | | | items across all industries. It has a 9.7% share of the |
| polo shirts, t-shirts, and promotional caps - anything | | | | industry sales. |
| that is worn. | | | | Calendars: |
| One of the reasons why clothing is so popular is | | | | This is another gift item category that should not |
| because it appeals to both employees and | | | | come as a surprise. Calendars are another one of the |
| customers. They can be bought as a motivational | | | | first popular items that everyone receives, especially |
| strategy or incentives of staff. Most of the time, | | | | at the start of the New Year. |
| they're bought to be worn as uniforms for trade | | | | From desk calendars, wall calendars, pocket calendars |
| shows or other special event, where they serve | | | | and day planners to novelties like personalized office |
| both as thank you gifts and brand promotion. | | | | calendars and calendar blocks. They command about |
| Writing Instruments: | | | | 8.7% of the sales of promotional items. |
| Printed pens are the symbol of this industry. | | | | Recognition Awards: |
| Everyone uses pens, and there are different kinds of | | | | Trophies and awards are the ones that make up the |
| pens for all kinds of budget. Plastic and cheap pens | | | | remaining 8.2% of the industry. There's also a wide |
| can be given as handouts at an event table, whilst | | | | range of other recognition award items such as |
| quality and expensive writing instruments can be | | | | clocks, watches, and emblematic jewelry. |
| given as achievement gifts to valued executives. | | | | So be sure to check out leading online suppliers for |
| Writing instruments include highlighters, pencils, and | | | | these items. They can certainly improve your |
| pens. They make up 12.3% of the sales in the | | | | marketing campaign. |
| industry. | | | | |