| There are some product lines businesses can | | | | pen then you're likely to find a piece of notation |
| manipulate manifold revenue returns on because of | | | | paper. |
| the nature of their association with other products. | | | | Promotional Notepads come in a wide range of |
| Complimentary product lines are those which are | | | | styles, colors and finishes - not unlike the pens that |
| linked to the use of other items. In many cases, you | | | | write on them. When promotional distributors give |
| can't use one item without the juxtaposition of | | | | you a quote on a line of merchandise, we make sure |
| another item. | | | | that there is a complimentary line of merchandising |
| The key is to organize things so people are using | | | | wear that can be used for promoting power |
| products related to other types of merchandise and | | | | purposes in conjunction. |
| both product types are being represented in a way | | | | Promoting power is not just a unilateral strategy. It's |
| that reflects on your business name and logo. This is | | | | something that works on a number of fronts and |
| not about losing out. This about doubling up. Doubling | | | | that's a compliment for us is more than just a smile |
| up is always within the purview of the corporate | | | | or a gesture. No, a compliment for us is a series of |
| image that shines on complimentary items. | | | | different products like pens and notepads, that add |
| In the work place, the obvious combinations are | | | | up to an organized strategy or design for |
| those items of clothing that arranged together - | | | | merchandising. |
| create a uniform. At home, various household | | | | So you don't just display your name and logo on |
| products are linked by a common endeavour or | | | | pens, you display it on a complimentary office line. |
| association - they all clean or they all feature in the | | | | Think multilaterally. |
| cooking process. And in the office, where you find a | | | | |