| When you take a look around to see if you have | | | | This is a unique way of looking at the idea of a |
| any promotional items sat on your desk, it's no | | | | business card, and keeps your details in easy reach. |
| surprise that many of you will find a promotional pen | | | | There is a massive range of different promotional |
| from an event you attended, or that you were sent | | | | pens available. You can choose from cheaper plastic |
| from a client. Pens have been a favorite item for | | | | pens, recycled pens, luxury pens and pen sets. In |
| promoting for many years now, and there are many | | | | each category there are a range of different styles, |
| reasons for this | | | | and most pens come in different colors. This allows |
| Functional Brand Promotion | | | | you a massive variety of choice, and ease in |
| The reason a lot of promotional items work is | | | | choosing which pen will represent you and your |
| because they offer a function while still promoting. | | | | company best. |
| Items that don't come in useful to the client may get | | | | Pens Have Evolved |
| discarded, or put aside away from viewing, while | | | | While some may think that a pen is a simple item |
| items with functionality will get kept and used for | | | | that can't be changed, some companies have even |
| much longer periods of time. This is why items such | | | | taken steps to innovate the product. You can now |
| as mugs, folders, pens and other stationary products | | | | buy banner pens, which hide a banner rolled around |
| make great promotional items. Almost everyone uses | | | | the inside of the pen that when pulled out can display |
| a pen in their line of work and this tends to make it a | | | | a much larger advertisement than you'd usually get |
| favorite | | | | on a pen. Highlighters are also now produced in a |
| Another reason that pens make such a great | | | | variety of shapes, such as flowers or even splats, to |
| promotional item is that they can also be used in a | | | | help brighten up your desk. Products like this are |
| variety of different ways. While some may just see | | | | breathing new life into the use of promotional pens. |
| them as a simple giveaway item at events, they can | | | | The pen may be the first thing to come to mind |
| also be used to increase corporate branding at your | | | | when people are asked to name a promotional |
| office, or even as a business card. | | | | product and there is a good reason for this. Pens are |
| Using Pens as Business Cards | | | | one of the most effective promotional items, |
| This may not be something you've considered before | | | | providing a function while promoting. Pens have |
| but by personalizing your pens with your company | | | | evolved from a simple product to the leading |
| name and phone number you can then utilize them as | | | | promotional item, and with the new ideas of using |
| a business card that they will always keep on their | | | | them to promote they certainly look like being a |
| desk rather than in a file or at the bottom of a draw. | | | | leader for a long time. |