| With so many promotional gifts to choose from, it is | | | | day but by careful selection of the materials they are |
| usually a consumer's nightmare in choosing an | | | | made from you can also convey a more subliminal |
| appropriate medium to display their advertising | | | | message to the intended recipient. By choosing any |
| message. Having worked within the promotional | | | | one of the biodegradable, recycled, or FSC certified |
| merchandise business for the last thirty years, | | | | wooden promotional pens you are also demonstrating |
| manufacturing and printing mousemats, coasters, | | | | your stance on the environment. Choose from the |
| keyrings, magnetics, stickers etc. I can honestly say | | | | BiofreeTM range with it pathogen neutralising |
| that nothing approaches the value-for-money and | | | | additives and you will be seen to not only be |
| advertising power that printed promotional pens can | | | | promoting your company's brand but you will also |
| offer. Of course I am biased, but after all this time, I | | | | demonstrate your approach to healthy living. No |
| am still passionate about this humblest of promotional | | | | other promotional product is available in this range of |
| products and these are my top-ten reasons. | | | | unique materials - at any price. |
| | | | 7. Universality: Whether you want promotional |
| 1. Price. Giveaways can be a good investment if they | | | | giveaways for paying guests in hotel rooms or a fine |
| work but as it is not always very easy to quantify | | | | writing instrument for those prestige awards the |
| the viability or effectiveness of an advertising | | | | choice is limitless. There is a promotional pen with a |
| campaign it is prudent to set yourself a conservative | | | | perceived prestige value available at all levels - you |
| budget. This is one of the main strengths of | | | | just have to think of the application, the impression |
| promotional pens because their relatively low price, | | | | you want to create and then make your selection |
| compared to other forms of promotional | | | | from the vast range available in the market. |
| merchandise means your outlay, and consequently | | | | 8. Finishes: What other promotional gift is made in |
| your risk, will be minimal. | | | | such a variety of materials and finishes? Wood, |
| 2. Acceptability. Promotional pens are acceptable in | | | | metal, plastic, stone, ivory, corn starch to name but a |
| equal-measure to men, women and children of nearly | | | | few. Combine this with the range of finishes available |
| all ages. In other words they appeal to almost | | | | such as frosted, electroplated, enamelled, leatherette, |
| everyone. This level of acceptability is not mirrored | | | | polished and wood grain and you have an almost |
| by any other promotional product in its price range. | | | | limitless amount of permutations to suit your |
| 3. Functionality: Sometimes we forget that even the | | | | application. |
| cheapest printed pen is a functional writing instrument | | | | 9. Print: Virtually all the standard methods for |
| that is intended for use day after day. As such, it is | | | | decoration can be used on promotional pens. High |
| unique amongst promotional gifts, where the norm is | | | | volume screen printing for plastic pens, pad printing |
| one-off or at best, very occasional use. | | | | on compound shapes, full colour 360 degree wrap |
| 4. Exposure: The inherent functionality of promotional | | | | around and engraving on those prestige metal or |
| pens ensures its popularity amongst recipients and as | | | | wooden pens. The choice is yours to suit the budget |
| a consequence maximum exposure for your | | | | and the image you wish to create. |
| corporate message is guaranteed throughout its | | | | 10. Presentation: From bulk packed to individually |
| working life. Contrast this with the exposure that | | | | wrapped and boxed there is a level of presentation |
| most of the other promotional items can achieve and | | | | available that is suitable for every application or |
| it is clear that it holds a unique position within the | | | | impression that you wish to create. |
| promotional merchandise industry. | | | | I believe that no other category of promotional gift |
| 5. Visibility: No other promotional product is intended | | | | provides the level of choice that promotional pens |
| to be used at a more personal level than your | | | | can offer. They are not only incredibly diverse, they |
| promotional pen. It is an arms-length companion | | | | are also timeless and without equal. Thank you for |
| wherever the recipient wishes to takes it. | | | | reading this article, I hope you have enjoyed its |
| 6. Diversity: Not only do promotional pens carry your | | | | content and are as inspired as I am about the |
| powerful printed advertisement for all to see every | | | | marketing potential of promotional pens. |