| The most effective marketing gifts or items can be | | | | "Write on Broadway" |
| a slogan, joke or saying that sticks in potential clients' | | | | "You Gotta Belize!" - Belize Tourism |
| heads. Reinforce this by choosing promotional printed | | | | "You have a license to deal with us!" - Christensen |
| pens that advertises your business, service or | | | | Motors |
| product in a humorous or unique way. | | | | "You Have the Powder" - Skiing Association |
| Get Them Smiling | | | | "You wouldn't wear grandma's doily between your |
| Do you remember the last time you opened a | | | | legs, would you?" - Cotton Industry |
| fortune cookie and read the "fortune" only to realize | | | | Fun Function |
| that it could mean just about anything? A good | | | | Besides a punny or humorous slogan, you can impact |
| slogan or catch phrase should be unique to your | | | | your potential client base by choosing a novelty pen |
| product or company name. If you don't have a catch | | | | or one with fun function. Even if the promotional pen |
| phrase, now is the time to get one. No matter if | | | | isn't used often, it will stick out in the minds of those |
| you're in the pencil manufacturing business or you | | | | that receive one. |
| build houses, you need to instill confidence in your | | | | Flexible promotional pens, like one by Daytona, are |
| company. Making your potential clients smile, even | | | | fun to play with and functional. Assembled, the pen is |
| laugh, will do this. | | | | an oblong shape with the ballpoint pen tip covered up. |
| Choose a slogan that states the benefits of your | | | | Begin to play with it, though, and the pen unfolds to |
| service or product. Answer the question "Why would | | | | a hook-like shape. These are great for offices with |
| someone want what I'm offering?" Keep it under 10 | | | | limited space, as users can hang them on hooks |
| words. Add a bit of humor or wit and your slogan is | | | | when not in use. Starting at less than £0.40 |
| complete. | | | | each, these can make a real impact and stand out in |
| Consider these comical slogans that have appeared | | | | a crowd. Great if your slogan contains reference to |
| on promotional pens and other products: | | | | flexibility or assembly. |
| "A Breath of French Air" | | | | Tape measure promotional pens are multi-functional |
| "A Chip off the Old Block" - Intel | | | | and likely to head anywhere a small bit of measuring |
| "A Count For All Seasons" - Transylvania | | | | and note taking is needed. Does your business |
| "Are you a Cadbury's Fruit & Nut case?" - | | | | "measure up" to the competition? Do your clients |
| Cadbury's Fruit and Nut | | | | want "sizable savings?" With the right slogan, a |
| "Beanz Meanz Heinz" - Heinz | | | | measuring tape promotional pen can make a huge |
| "Because mums are heroes" - Iceland | | | | impact for less than £0.70 a piece. |
| "Fight for the Write" | | | | Customized clip promotional pens can speak volumes |
| "Keep Walking" - Johnnie Walker | | | | if your product or service has a distinguishable image. |
| "Live to loaf" - Strongbow | | | | Beverage bottles and medicine containers, for |
| "Thank Crunchie it's Friday" - Crunchie | | | | example, can be replicated as pen clips. For just |
| "Write a Wrong" | | | | £0.38 each, you can create product |
| "Write Device for the Job" | | | | recognition and familiarity. |
| "Write Hand Man" | | | | |