| Promoting your company is often seen as something | | | | something, give them the gift of the promotional pen or |
| that is very expensive. Many businesses choose not | | | | pencil because this will make the customer more loyal |
| to start a marketing plan because they worry they will | | | | towards you. Customers like to feel appreciated for |
| spend too much money and not get enough in return. | | | | their shopping and something as simple as a pen can |
| This is a common worry and if you own a small | | | | do that for you. |
| business it is something that can be unavoidable. | | | | Of course, the big reason that promotional pens and |
| However, what if we told you that you could advertise | | | | pencils are popular is because they can be used by so |
| your company to hundreds of people by only spending | | | | many people. For example, every pen and pencil will |
| a few dollars? | | | | have your company name and contact information on |
| No, we are not talking about television, radio, or | | | | the pencil and pen. When you give your pens out to 10 |
| newspaper advertising. In fact, we are talking about | | | | customers, those customers take them home and use |
| promotional gifts. Specifically, the promotional gifts we | | | | them. Each time they use the pens and pencils, they |
| are talking about are promotional pens and pencils. | | | | see your company name and logo. The amazing thing |
| Promotional pens and pencils come in many different | | | | about pens and pencils is they travel and through their |
| styles, and they can be used as a way to bring | | | | life they can be used by as many as 50 people. This |
| customers in and to reward customers who shop with | | | | means that you spend two dollars on a pen that you |
| you. | | | | give to one customer, which then advertises your |
| First, bringing customers in can be done with nice | | | | company to 50 more customers. If only 10 percent of |
| promotional pens and pencils. Advertise that all | | | | those customers come in, that two dollar pen has |
| purchases from your store come with a pen or pencil, | | | | brought you five more customers. If each customer |
| and you may get a few people coming in for the free | | | | spends $10, which is $25 spent for every one dollar |
| item because people love free items. | | | | you spent. That is an amazing return on investment. |
| Second, when a customer who shops with you buys | | | | |