| Promoting your company is often seen as something | | | | something, give them the gift of the promotional pen |
| that is very expensive. Many businesses choose not | | | | or pencil because this will make the customer more |
| to start a marketing plan because they worry they | | | | loyal towards you. Customers like to feel appreciated |
| will spend too much money and not get enough in | | | | for their shopping and something as simple as a pen |
| return. This is a common worry and if you own a | | | | can do that for you. |
| small business it is something that can be unavoidable. | | | | Of course, the big reason that promotional pens and |
| However, what if we told you that you could | | | | pencils are popular is because they can be used by |
| advertise your company to hundreds of people by | | | | so many people. For example, every pen and pencil |
| only spending a few dollars? | | | | will have your company name and contact |
| No, we are not talking about television, radio, or | | | | information on the pencil and pen. When you give |
| newspaper advertising. In fact, we are talking about | | | | your pens out to 10 customers, those customers |
| promotional gifts. Specifically, the promotional gifts | | | | take them home and use them. Each time they use |
| we are talking about are promotional pens and | | | | the pens and pencils, they see your company name |
| pencils. Promotional pens and pencils come in many | | | | and logo. The amazing thing about pens and pencils is |
| different styles, and they can be used as a way to | | | | they travel and through their life they can be used |
| bring customers in and to reward customers who | | | | by as many as 50 people. This means that you spend |
| shop with you. | | | | two dollars on a pen that you give to one customer, |
| First, bringing customers in can be done with nice | | | | which then advertises your company to 50 more |
| promotional pens and pencils. Advertise that all | | | | customers. If only 10 percent of those customers |
| purchases from your store come with a pen or | | | | come in, that two dollar pen has brought you five |
| pencil, and you may get a few people coming in for | | | | more customers. If each customer spends $10, which |
| the free item because people love free items. | | | | is $25 spent for every one dollar you spent. That is |
| Second, when a customer who shops with you buys | | | | an amazing return on investment. |